On April 26, it is Intellectual Property Day. On “World IP Day”, rights to inventions, texts, brands and plant varieties are in the spotlight worldwide. Rightly so: these legal rights are crucial to innovation. This year’s theme is “Reach for Gold: IP and Sports”, because whether you are a sporty entrepreneur or an entrepreneurial sportsperson: you score with IP!

The sports sector is a challenging playing field for innovation – both for athletes and entrepreneurs. Athletes strive to go faster, higher, stronger. Innovations in equipment and clothing can make the crucial difference. The sports industry is rapidly developing, very competitive and offers plenty of opportunities for innovative entrepreneurs. It also requires a good IP strategy.

Learn more at www.wipo.int/ipday


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